User generated content campaigns

User generated content campaigns  (UGC) have become one of the key focus aspect of marketers today. Advertising agencies and brands worldwide are trying to tap into the immense power of their fan/customer base and use their authentic and original...

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Make your online ads relevant and personal

Contrary to what advertisers would like to think, most people have total antipathy towards advertising. At best it is a necessary evil. Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests...

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Most memorable hashtags of all times

It is hardly possible to imagine a single campaign or significant event that goes by without having hashtags attached on digital platforms: Facebook, Twitter. The latter quite often becomes the primary source of news for individuals and high-profile publications....

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